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Luxury Collection to enter South Korea

Luxury Collection to enter South Korea

The Parnas, A Luxury Collection Hotel, is set to open in Seoul.

The opening will mark the first Luxury Collection hotel in South Korea, reflecting Starwood’s aggressive expansion plans in the Asia Pacific luxury hospitality landscape.

“We are very pleased to announce the signing of The Parnas, A Luxury Collection Hotel, Seoul as well as the debut of The Luxury Collection brand in South Korea,” said Lothar Pehl, senior vice president, operations and global initiatives, Asia Pacific, Starwood Hotels & Resorts Worldwide.

“In the past two years, South Korea has experienced a surge in demand for quality and luxury accommodations, and we are thrilled to soon offer guests The Luxury Collection’s exceptional services and enriching experiences in the most stylish neighbourhood of Seoul.”

Slated to open in 2016, The Parnas, A Luxury Collection Hotel, Seoul will feature 138 luxuriously appointed guest rooms, including 24 suites.

The hotel will feature an exquisite restaurant, specialty bar and lobby lounge and will boast a lavish spa and well-equipped gym.

In addition to the brand’s signature concierge service, the hotel will offer exceptional local experiences, serving as a portal for affluent travellers to discover the riveting, yet little explored sights of Seoul.

Starwood currently enjoys a formidable presence in the South Korean hospitality sector, with six distinctive hotels, including W Seoul - Walkerhill, Sheraton Seoul D Cube City Hotel and The Westin Chosun Seoul with two hotels in the development pipeline, including Aloft Seoul Gangnam and Sheraton Daegu Hotel.

Starwood operates 38 properties under its luxury brands, including St. Regis, W and Luxury Collection, with over 30 hotels in the development pipeline.

The Luxury Collection manages 20 properties in the region, with nine additional hotels and resorts in its pipeline.

Two Luxury Collection hotels are scheduled to open this year in Dalian and Hangzhou.