“I am pleased to represent the Hawaii Tourism Association in Slovenia. As a new member of the EU, our country has a rapidly-increasing outbound travel market,” Mr. Gaischeg said.

He continued: “The US is a very popular destination. Many of our travelers have heard about Hawaii, but don’t really know much about it. We can fill in and, with your help, educate our industry to raise awareness and, consequently, demand for travel to the Aloha State.”

The President of the Hawaii Tourism Association, Juergen Thomas Steinmetz, said: “I always believed in the potential of the European market for Hawaii as a tourist destination. Slovenia is a good place to start, and we’re excited to work with Mags-Tours to make Hawaii the tropical destination of choice for travelers from Slovenia.”

HiTA’s ambassador program is rapidly growing and it’s reach is moving around the globe. Ambassadors include: Pankaj Pradhananga from the Four Season Travel&Tours in Nepal, Patrick Wong from World Express Pte Ltd. in Singapore, Jayesh Ashar from Pearls Travels in India, Jorge Gonzales Carling and Juliana Osorio from World Tours in Colombia, and Walter R. Dias from Unique Choice in Qatar.

City.Mobi

Also in US today, City.Mobi is celebrating the success of its new guide to Honolulu.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Honolulu.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.