Singapore Cruise Centre has been voted Asia’s Leading Cruise Port by the World Travel Awards, an established London- based organisation renowned for benchmarking excellence in the global travel industry.
SCC clinched the title at the World Travel Awards Asia & Australasia Gala Ceremony held in New Delhi, India.
It won against six other established ports in the region following a voting process involving industry professionals worldwide.
This is the third time in a row that SCC has won the Asia’s Leading Cruise Port accolade at the World Travel Awards.
SCC chief executive Christina Siaw said: “We are deeply honoured to receive such a prestigious award for the third straight year.
“It is truly a testament to the efforts by all of us here at SCC as we continuously strive to be the best cruise terminal operator in the region.
“This award will inspire us to work harder to pursue higher standards of excellence.
“At SCC, quality is an integral part of our mission to serve our customers and the community, and we will continue to invest towards that end.”
The World Travel Awards was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry.
It highlights and rewards travel brands that have made the greatest contribution to the industry over the past year.
SCC continually upgrades its facilities and service levels as part of its commitment to make itself relevant to its customers’ changing needs.
In recent years, SCC’s Harbourfront Cruise & Ferry Terminal had embarked on a $14 million transformation to expand passenger space, double the number of check-in and immigration counters, increase security lines and improve its baggage handling system.
More recently, the queue system at immigrations was enhanced to make it faster and more efficient and free Wi-Fi access was provided throughout the terminal.
SCC has also taken steps to refine its passenger hospitality and engagement procedures to value add to the user experience.
These include additional training to deepen existing skills and knowledge of staff.