Silversea Cruises today introduced Silver Simplicity, its new simplified sales programme for groups. Silver Simplicity is available for new group bookings on all future 2014 and 2015 voyages, replacing the Group Amenity Point (GAP) programme.

Group travel is a highly lucrative market for travel agents looking to boost their income. By reaching out to local schools, companies, houses of worship, and other organisations to leverage a group interest or need, agents can effectively maximise their earning potential. And Silversea’s eight ships, offering over 700 worldwide destinations, can provide the perfect itinerary for group travellers wishing to indulge their common passion for history, art, nature, wildlife, fine wine, gourmet cuisine, and more.

“Our aim with Silver Simplicity is to help travel agents increase their group business by simplifying our policies and making it as easy as possible to sell to groups,” said Mike Bonner, Silversea’s General Manager for UK and Ireland. “Instead of dealing with a complicated point system that varies from voyage to voyage, agents can now take advantage of a standard group programme offered on all voyages, or an enhanced programme available on select sailings.”