Cruise line Silversea has announced the appointment of Erin Johnson as head of marketing, UK & Ireland.

Johnson joins Silversea from Carnival Cruise Lines UK & Ireland, where she oversaw a number of successful marketing initiatives and a multi-million-pound advertising campaign.

During her 15 years within Carnival, Johnson held numerous senior travel management roles including marketing and sales manager, UK & Ireland, at Carnival Cruise Lines and marketing and sales manager, UK & Ireland at Holland America Line.

Based within Silversea’s London office, Johnson will ensure that the brand’s key messages and positioning are communicated to both consumer and trade audiences.

Her appointment comes ahead of an exciting period for Silversea, with the launch of new flagship Silver Muse in April this year, and the extensive renovation of Silver Cloud – which will see the vessel become an ice-class ship suitable for exploring polar waters – complete by November.

Lisa McAuley, Silversea managing director, UK & Ireland, said: “With over 15 years’ experience in the cruising industry, we are very proud to be welcoming Erin and her wealth of knowledge and expertise to Silversea.

“This latest appointment further strengthens our top team within the all-important UK and Irish market in what promises to be a very busy year for the company.”

Johnson will report to McAuley and will formally begin her new role on Monday, March 20th.

Johnson added: “I am delighted to be joining Silversea at such an exciting time.

“With Silver Muse launching in just a few weeks, the transition of Silver Cloud to the expedition fleet later this year, and a host of new developments at sea and on land, I am looking forward to further raising awareness of the award-winning Silversea product to consumers and the trade.”