Starwood Hotels & Resorts has announced its largest brand, Sheraton Hotels, and its owners are investing more than $350 million to enhance its flagship properties around the world.
The global hotel giant will unveil several large-scale renovation projects this year including the $160 million renovation of the Sheraton New York Hotel & Towers.
The multi-million dollar refurbishment of the Sheraton Grand Hotel & Spa in Edinburgh and the $20 million renovation of the “grande dame” of Australia, Sheraton Mirage Resort & Spa Gold Coast, are also on the agenda.
In addition, several Sheraton landmark hotels will kick-off impressive, multi-million dollar renovations this year, including the Sheraton Rio Hotel & Resort in Brazil, Sheraton Maria Isabel Hotel & Towers in Mexico City, and the Great Wall Sheraton Hotel Beijing, Sheraton Xian Hotel, Sheraton Chengdu Hotel and Sheraton Nanjing Hotel in China.
“We are delighted to follow our highly successful $6 billion brand-wide revitalisation with a significant investment in several of our flagship properties,” said Hoyt Harper, global brand leader for Sheraton Hotels & Resorts.
“As business and leisure travel continues to gain momentum, Sheraton is well positioned to meet the increased demand for high-calibre lodging with upgraded brand offerings and a line-up of freshly renovated landmark hotels in key cities across the globe.”
Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and Sheraton now stands taller than ever with the strongest portfolio in its history.
The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs - signalling that guests are taking notice and rediscovering the new Sheraton.