The Sharjah Commerce and Tourism Development Authority has revealed that it will participate in FITUR 2012 which takes place from 18-22 January in Madrid.

The SCTDA will lead a high profile delegation of Sharjah government departments, including the Sharjah Media Center, and representatives of hospitality and tourism industry that includes Coral Beach Resort and Sharjah Grand Hotel.

The Sharjah stand will boast a unique design celebrating the cultural heritage of the emirate and the UAE with live presentations.

SCTDA released a statement emphasising the benefits of participating in FITURE: “It gives us an excellent opportunity to promote Sharjah and its unique tourist attractions, including the world class cultural festivals and fun and games it hosts throughout the year, before a global audience,”

The participation in the Madrid exhibition is part of the Authority’s 2012 plan to step up its presence in international exhibitions to promote Sharjah’s attractions and highlights. It is particularly focused on the European market which accounts for a large percentage of its business.

The 32nd edition of FITUR claims to host the best of the best and virtual who’s who of the global tourism industry, including top airlines, hotels, travel agencies and tourism services and representatives of the world media.

Last year, FITUR Madrid hosted more than 100,000 exhibitors from 166 destinations and more than 7,000 media representative from 59 countries. The exhibition received more than 209,000 visitors.