HBX Group has launched the second TravelTech Lab by HBX Group innovation challenge.

With ambitions to ‘redesign the future of travel,’ the programme takes place alongside Wayra, an open innovation programme from Telefónica, and the NYU School of Professional Studies (NYU SPS) Jonathan M. Tisch Centre of Hospitality.

The companies are calling on start-ups around the world, as well as affiliated students, to submit ideas.

They must be focused on how emerging augmented technologies, such as virtual reality and the metaverse, can be adopted in the business-to-business travel arena to improve operational efficiencies and remove friction from the end traveller experience.

José María Pestaña, chief innovation officer at HBX Group, said: “Bringing our innovation partners and the start-up community together is a unique opportunity for us all to not only learn and share ideas, but provide a platform to bring about real change in the travel technology arena.

“I’m excited to see what ideas are put forward and how we will be able to implement these to not only improve our tech capabilities but also inspire future trips for the traveller of tomorrow.”

Start-ups selected to join the TravelTech Lab by HBX Group will not only be given expert advice and guidance from industry experts, but they will also join Wayra’s innovation ecosystem and work directly with HBX Group’s teams to develop collaboration opportunities.

There is also a grant of up to €40,000 available from HBX Group to help bring their idea to life.

More Information

For more information and to submit your idea, please visit the website. Applications are open until December 12th.