Views over the village of Samoëns

The bustling French Alps village, Samoëns, has appointed travel PR specialists McCluskey International as its UK PR agency, with a brief to raise the destination’s profile in the UK.

McCluskey International has been briefed to start work on the account with immediate effect, implementing a strategic consumer press office and press trip calendar in the UK for the winter 2014/2015 ski season and summer 2015 season.

Samoëns is a leading family-friendly holiday destination in the Alps with a year-round offering that includes both the winter ski season and summer active holiday period.

Isabelle Cadoux, communications manager at the Office of Tourism of Samoëns, said: “McCluskey International is recognised worldwide for their experience in the travel industry and with the UK being such a crucial market for us, it was essential that we chose a PR agency with the very best media contacts.

“We look forward to working closely with McCluskey International and growing our wonderful Samoëns brand together.”

McCluskey International will be working with partner Travel Lifestyle Network PR agency Expression Media in France on a co-ordinated public relations campaign.

Judy McCluskey, agency principal at McCluskey International, said: “We are delighted to be working with Samoëns to raise its profile here in the UK.

“It’s a leading ski region that has still retained much of its authentic French village charm so we are working in partnership with our French partner agency to achieve greater awareness for Samoëns on both sides of the Channel.”