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Sabre launches private label chain code for Park Hotel Group

Sabre launches private label chain code for Park Hotel Group

Sabre Hospitality Solutions, a global technology company serving the hospitality industry, today announced that one of Asia-Pacific’s best hospitality groups, Park Hotel Group, has chosen Sabre Hospitality Solutions to launch its private label Global Distribution System (GDS) chain code “PG”.  The single “PG” chain code enhances the brand recognition of Park Hotel Group amongst the global travel agency community and provides greater convenience to locate and book Park Hotel Group properties across all GDSs.

“The launch of Park Hotel Group’s very own private label chain code is our latest initiative to strengthen our sales and marketing efforts. Besides allowing our travel agent partners to search effortlessly for our hotels in the GDS, the code ‘PG’ is easily associated with Park Hotel Group as one strong representative brand, and allows greater effectiveness when we reach out to new and potential partners,” said Mr. Mohd K. Rafin , senior vice president of Park Hotel Group.

Having a dedicated chain code ensures control over the brand’s marketing messages and how travel agents view hotels.  Sabre Hospitality Solutions currently manages more than 74 private label chain codes, more than any other hospitality reservations provider.  This expertise has resulted in many customers experiencing an increase in bookings soon after implementation.

To commemorate the private label chain code launch, travel agents will receive an 18 percent commission from Jan. 23 to Feb. 28, 2013 on GDS promotional rates for room bookings of the following hotels under Park Hotel Group:

Singapore:  Grand Park Orchard , Grand Park City Hall, Park Hotel Clarke Quay
China: Grand Park Kunming, Grand Park Wuxi, Grand Park Xian
Hong Kong: Park Hotel Hong Kong
Japan: Grand Park Otaru


“Park Hotel Group turned to Sabre Hospitality Solutions in 2009 to employ our extensive global distribution and marketing expertise as they embarked on aggressive growth plans,” said David Meltzer , chief commercial officer for Sabre Hospitality Solutions.  “A private label chain code was the next step, of many, in supporting this group’s vision to become a world-renowned hospitality brand.”