Ryanair and SiteMinder have announced a partnership to provide European hotels direct access to sell their properties on Ryanair Rooms.
The website is now available as a distribution channel to SiteMinder’s 30,000 hotel customers across Europe and around the world, which can now offer their guests a new incentive to ‘Go Direct’.
Matt Sherlock, Ryanair head of hotel supply, said: “Ryanair Rooms has experienced rapid growth since its launch, and we are delighted with the volume of bookings on the system.
“We are taking our hotel booking platform to the next level, and SiteMinder’s deep footprint across Europe offers us an incredible opportunity to further expand our inventory throughout the region.”
The news comes after Ryanair confirmed it would be closing its Holidays division.
Dai Williams, global senior vice president, partnerships, at SiteMinder said: “We are thrilled to partner with Ryanair, a long-time disruptor in travel.
“The limitless array of booking options that are now available to consumers has borne a rising trend of travellers who are looking to their preferred travel suppliers, such as Ryanair, not only for flights, but accommodation, to complete their itineraries and escape browsing fatigue.
“Through this partnership, Europe’s hotels can now be more visible to this growing subset of travellers and convert them into guests.”
SiteMinder is a guest acquisition platform, generating in excess of 80 million reservations worth over $35 billion in revenue for hotels each year.