Ryanair has launched its first pan-European brand advertising campaign in the UK, Spain, Italy and Ireland.

The campaign is across TV, digital, social, press and outdoor media and will run for four weeks.

The adverts showcase Ryanair’s recent product and service improvements, namely the provision of allocated seating, a second free cabin bag allowance and the improved Ryanair website (launched last week), which allows customers to book flights in just five clicks (down from 17 previously).

The adverts, which were produced by UK agency Dare, underpin Ryanair’s new ‘Low Fares. Made Simple’ tagline, while the TV campaign, which was shot at London Stansted Airport, will be broadcast at peak times, featuring the classic Motown track, “Destination Anywhere” by the Marvelettes.

Ryanair’s chief marketing officer, Kenny Jacobs said: “We have the best product in the airline industry with the lowest fares and biggest choice of routes.

“We have made significant improvements to our customer service and this campaign is designed to increase awareness of the new improved Ryanair.

“It was a pleasure working on this project with Dare as the lead creative agency, TAG in support, and Mediacom.”