Ryanair has signed a new partnership with Adobe, which will allow Ryanair to further enhance its app and website and deliver a world class digital infrastructure by using Adobe software.

A significant partnership in European aviation, Ryanair has invested in a range of Adobe products including Adobe Experience Manager, Adobe Target, Adobe Analytics and Adobe Campaign, which will enhance its IT and digital capabilities as Ryanair implements the second year of its “Always Getting Better” customer experience improvement programme.

A brand new Ryanair.com website, featuring personalised home pages, a ‘hold the fare’ feature and a fare comparison tool, will be launched in the autumn, along with a new mobile app, while expansion is continuing at Ryanair Labs, a state-of-the-art digital and IT innovation hub, based at Ryanair’s Dublin Office Campus in Swords, which has created over 200 new jobs.

Speaking at the Adobe Summit in London, Ryanair CMO Kenny Jacobs said: “Becoming digital leaders in the travel category is a key pillar to the Ryanair “Always Getting Better” plan. This partnership with Adobe will allow us to have best in class solutions for digital marketing across our website and app, our CRM and our customer insight and analytics. Our customers have enjoyed the big improvements we have made in digital and the best is yet to come. This year we will have over 100m customers across 30 European countries, making this one of the mostly widely experienced digital and data transformations in any industry in Europe. “

Mark Zablan, President Adobe EMEA added; “Europe’s favourite airline has made a significant investment in Adobe Marketing Cloud, and we look forward to assisting them on their exciting journey to provide an enhanced customer experience for the 100m customers Ryanair will carry this year.”