Royal Caribbean International and MGM Resorts International have announced a strategic relationship that will deliver extraordinary benefits to members of the hospitality companies’ loyalty programmes - Crown & Anchor Society and M life.
The new relationship allows both companies to strengthen customer loyalty by providing more access and rewards at MGM Resorts’ world-renowned destinations in Las Vegas, Detroit and Mississippi and on Royal Caribbean International’s fleet of the world’s most innovative cruise ships that sail to exciting destinations worldwide.
“Royal Caribbean International is the cruise industry’s premier organisation, renowned for its superior service and amenities,” said Bill Hornbuckle, chief marketing officer for MGM Resorts International.
“Partnering with their team was a natural fit for us as we strive to introduce our M life members to exceptional lifestyle experiences not only when they are visiting our destinations but any time they are thinking about travel.”
Beginning in January 2013, members of both programmes will receive exciting offers and benefits.
All M life members will receive offers with a range of benefits when sailing with Royal Caribbean International, the cruise line known for introducing at-sea ‘firsts,’ such as onboard zip lines, ice-skating rinks, high-dive AquaTheaters, FlowRider surf simulators, rock-climbing walls, and parks, each with more than 12,000 live trees and plants.
As members advance to the next M life Tier Level, their cruise offers and benefits will grow.
International and domestic cruises will be awarded during special MGM Resorts’ promotions and slot tournaments.
Crown & Anchor Society members will receive M life offers and benefits, which include pre-sale access to tickets for A-list concerts and championship boxing matches, priority reservations, priority hotel check-in, room upgrades, VIP services and more, based on Tier Level.
Lisa Bauer, executive vice president of global sales and marketing for Royal Caribbean, said: “Whether on land or at sea, Crown & Anchor Society and M life members will enjoy unprecedented recognition for their dedication to our brands.
“We are delighted to be an M life preferred partner and welcome M life members aboard to experience our world-renowned service, innovative cruise ships, unexpected onboard amenities, and unforgettable itineraries to exciting destinations.”
Royal Caribbean was recognised as the World’s Leading Cruise Line by the World Travel Awards in 2012.