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Royal Brunei begins rebranding exercise

Royal Brunei begins rebranding exercise

Royal Brunei Airlines has revealed its new livery and logo at an event held at Hangar 1, Brunei International Airport.

The new livery and logo was revealed on an Airbus A320, which was painted by Royal Brunei’s own in-house engineering team.

Attending the event was the minister of communications, Yang Berhormat Pehin Orang Kaya Hamzah Pahlawan Dato Seri Setia Awang Haji Abdullah bin Begawan Mudim Dato Paduka Haji Bakar as Guest of Honour, as well as RB’s Chairman and Board of Directors, staff and other invited guests.

Dermot Mannion, deputy chairman of Royal Brunei, said: “Over the next year, we will be redefining the Royal Brunei Airlines’ flying experience, starting with our classic styled new livery and logo.

“This redefinition is not merely an ad campaign, but rather a long term commitment to our passengers to create a family-like, peaceful and tranquil atmosphere with high class customer service.”

The new livery and logo is the first step on RB’s re-branding journey.

Over the next year, the national carrier will be rolling out a new website experience (including new social media experience), new uniforms, and new lounge and ticket office environments.

The completion of the rebranding process will be timed to coincide with the entry into service of 787 Boeing Dreamliners September 1st 2013, making RB the first airline in south-east Asia to take delivery of this ultra modern aircraft.

Breaking Travel News recently visited Royal Brunei to see how the over-haul of its services was developing – find our thoughts   .