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Red Lion Hotels taps Worktopia to reach small meetings market

Red Lion Hotels taps Worktopia to reach small meetings market

Red Lion Hotels Corporation (NYSE: RLH) has made its inventory of small meeting rooms available for real-time booking through a new marketing agreement with Worktopia, Inc., the leading real-time booking engine for small and simple meetings. Meeting arrangers can now search, compare and book meeting space and group guest rooms in Red Lion Hotels in real time at Private label versions of this service are also integrated into major corporate booking tool and travel management company private label versions. This expanded corporate audience of meeting planners will help Red Lion increase sales of small groups and meetings (those for fewer than 100 attendees) at a time when corporate customers are looking for mid-market, local venues for conducting smaller, off-site meetings.

Worktopia’s Universal Meeting Solution(TM) (UMS) makes it the first company to provide a completely automated process for meeting planners to search, compare and book space for small meetings online. The industry-leading technology behind UMS also allows planners to arrange for catering, A/V equipment and group guest rooms, all in a single online session. In addition, UMS provides planners with attendee management capabilities, powered by SignUp4, as well as detailed meeting activity reports and online meeting attendee enrollment tools.

“Worktopia’s focus on smaller meetings plays well to the market characteristics of many of our hotels and provides us enhanced visibility and access to this important segment,” said Mark D. Mahoney, VP Sales, Red Lion Hotels. “What’s more, by relying on Worktopia’s online marketing and booking solutions to support our small meetings business, our own sales people can focus their efforts on larger, longer-lead meetings opportunities,” added Mahoney.

“We are delighted to add many of Red Lion’s hotels to our growing portfolio of properties. This new agreement offers real benefits to our corporate customers, adding new properties to the range of small-meetings options available to them on demand. At the same time, it is set to deliver incremental revenue and recurring customer relationships to Red Lion’s small meetings and group business,” said John Arenas, Chief Executive Officer of Worktopia.