PRCo is delighted to announce its appointment as PR representative for Nira Alpina in Switzerland, a cutting edge new property from Nira Hotels & Resorts.

Perched at the highest point in the small Swiss village of Surlej, the hotel is just along the valley from St Moritz, yet offers a far more enviable location. Not only does it offer ski in, ski out access, the first hotel in the entire ski domain to do so, it also features awe-inspiring views from its hilltop position.

Architecturally inspired, the property unobtrusively clings to the mountainside as each floor steps up to the next. This design ensures that every room features a vast sun-drenched balcony or terrace, floor to ceiling panoramic windows and breathtaking views of the crystal clear turquoise water of Lake Silvaplana, surrounded on all sides by the majestic peaks of the Engadine Mountains.

Guests will be able to ascend to 3,300 metres, the highest point in the whole ski area, in just fifteen minutes, without even having to step outside the door of the hotel. A private covered walkway connects the hotel to the upper level of the cable car building.

Bedrooms will be graced with the finest Swiss linen, Egyptian cotton bathrobes and luxurious granite bathrooms with oversized baths and waterfall showers. A state of the art spa will be at guests’ disposal, along with a selection of restaurants offering both traditional Swiss fare and world cuisine.

Nira Alpina will be managed by Nira Hotels & Resorts, the London-based boutique luxury hotel management company launched by MPS Puri in March 2009. Its sister property is Shanti Maurice in Mauritius. Nira Alpina is a member of Design Hotels™, which represents and markets a curated selection of more than 200 independent hotels in over 40 countries across the globe.

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