Park Hotel Group has secured its first hotel management deal.
The agreement was inked with CEL-Alexandra, a wholly-owned subsidiary of CEL Development, the property investment and development arm of Singapore-listed construction and property group Chip Eng Seng Corporation.
Under the agreement, Park Hotel Group will provide the full spectrum of hotel management services, including consultancy on the design and construction of a new-build hotel located on the Alexandra Road / Jalan Bukit Merah site.
Allen Law, chief executive of Park Hotel Group, said: “We are very excited about this strategic collaboration with CES as it marks our foray into hotel management services.
“Having competed against bigger international hotel chains to clinch this deal, we believe this is indicative of the industry’s confidence in our hotel management expertise and capabilities.”
The proposed 13-storey hotel is slated to be a four-star 450-room development under the upscale Park Hotel brand.