The Page & Moy brand is to be phased out next year and cease to exist in 2013, as the company aims to become profitable by focusing on its Just You and Travelspehere brands.
Page & Moy Travel Group will remain as a group name, but the Page & Moy brand will no longer feature brochures.
Page & Moy started operating in 1961 and celebrated its 50th birthday this year.
Chief Executive Ian Smith said: “We believe it is important for our business to focus single-mindedly on one brand for the escorted sector and one brand for the escorted single traveller.”
Page & Moy holidays will run as normal in 2012.
The final brochure will be published in January.