Page & Moy Travel Group has selected marketing software firm smartFOCUS to increase customer insight and targeting for enhanced marketing performance.
Operating across three brands - Travelsphere, Page & Moy and Just You -
Page & Moy offers a diverse range of holidays in over 80 countries around the world.
smartFOCUS is working with these brands to improve campaign management capabilities through the creation of a new marketing database that provides innovative campaign management capabilities.
The smartFOCUS solution replaces the group’s existing SQL database and legacy SAS marketing applications.
Nathan Philpot, group sales and marketing director for Page & Moy said: “We needed a sophisticated turnkey solution that could offer us features and flexibility while lowering the total cost of ownership.
“smartFOCUS ticked all of those boxes and more, with a dedicated client services team that understands our project drivers, best practices and the need for tangible results to move our business forward.”
In addition to providing new database and marketing software, smartFOCUS’ support and expertise will ensure improved database maintenance that will drive cost reduction, increase response rates and accelerate return on investment.
Chris Underhill, chief executive of smartFOCUS, said: “We are seeing a huge demand in the market from companies just like the Page & Moy that are looking for software which enables internal departments to deliver and drive business forward, while eliminating the time and costs of external consultants or resources. This is what smartFOCUS delivers.
“Our investment in R&D has developed a practical solution that puts power back in the hands of marketers, while our interpretation of client support has produced a dedicated team which works to ensure clients are using our software to gain maximum return on their campaigns,” he concluded.