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Pacific World and STI Euskadi join forces to drum up MICE business

Pacific World and STI Euskadi join forces to drum up MICE business

Pacific World (, a multinational specialising in MICE planning and logistics, has recently signed an agreement with STI (Integrated Tourism Services), a firm providing a full range of PCO (Congresses, conferences, exhibitions) and MICE (Meetings, incentives, conferences and events), with the aim of attracting, developing, promoting and managing congresses in the Basque Country’s main cities.

As a PCO, Pacific World is focus to strengthen relations with Convention Bureaus in Spain and other destinations with PCO potential including Edinburgh, Glasgow, Athens, Lisbon, Porto as well as other cities in Europe and Asia that offer good flight connections, superb infrastructure and attractive options for social programmes.

Pacific World, which forms a part of the TUI Travel Group, has over 30 years of experience in the meetings and event industry, during which it has planned and staged over 3,000 events delivering high levels of excellence as a result of its powerful international network. 
In addition to combining Pacific World’s global know-how with STI’s local knowledge, the latter will also help the former to build up a local presence in the Basque County.

As an international MICE operator, Pacific World will also include recommended Basque destinations in its portfolio, with a focus on Bilbao and San Sebastian as congress and meeting destinations. 

Pacific World will also contribute to the agreement with its acknowledged experience in the submission of congress bids; in addition to the necessary human and technical resources to choose and submit bids for local, national and international events.

This agreement is based on the interest of both parties in developing the Basque Country as a destination specialising in congresses and corporate meetings, as well as exhibitions and incentive trips, both at a national and international level.


The agreement signed by Pacific World and STI will require close cooperation with local institutions, promotional bodies, specialised public companies, corporate associations, universities, research centres, and institutions related to the industry, with the aim of involving all the region’s stakeholders in the promotion of the Basque Country as a MICE destination.