Norwegian Cruise Line will make its television debut this month, launching its first ever terrestrial, regional and digital TV and radio brand campaign.
Airing from September 14th to October 12th, the four-week TV campaign will be broadcast on ITV1 in the Granada, Midlands, the Borders and Scotland regions, and nationally on ITV3 and ITV4.
The 30-second commercial showcases Norwegian’s ‘Feel Free’ ethos featuring the largest racetrack at sea, Tony award-winning entertainment, The Haven by Norwegian, global dining and beverage options and stunning locations, including whale-watching in Alaska.
In addition, a seven-week radio campaign will be airing until the end of October on Heart Scotland and Clyde 1 in the Glasgow and Edinburgh regions, and Heart North West in Granada.
On the new brand campaign, vice president and managing director, UK&I and MEA, Nick Wilkinson, said: “The Norwegian brand resonates highly in the UK, passengers love the freedom and flexibility on board and the opportunity to tailor their holiday on their own terms.
“Our aim is to target those who may not have considered cruising before and showcase the amazing offerings on board, and the stunning destinations we visit.”