Norwegian Cruise Line has announced the launch of a revolutionary smart phone app called Norwegian Flash Deals that gives users access to exclusive, limited time cruise deals on select sailings, direct from their smart phone.

The app, available for iPhone and Android devices, is the cruise industry’s first-ever flash deal smart phone app and boasts a colourful, user-friendly experience.

Driven by the success of general consumer daily deal apps, Norwegian is the first cruise line to launch its own Flash Deal App.

Those who download Norwegian Flash Deals will have access to limited-time, limited-quantity cruise deals that are exclusively available to app users.

Users also have the ability to purchase the offer directly from their smart phone.

“Maintaining an innovative, user-friendly mobile and social experience is very important to us,” said Vincent Cirel, chief information officer, NCL.

“We recognised the popularity of daily deal sites and brought that functionality forward in a way that allows our travel partners to participate alongside Norwegian in completely new and revolutionary functionality for our industry.

“We took advantage of the opportunity to continue our legacy of innovation and industry firsts by developing the travel industry’s premier flash deal app, exposing users to spectacular cruise offers that they can purchase with the tap of their finger.”