Norwegian has appointed Dominic Tucker as head of sales, UK.

He joins Mitchell Hawes, Norwegian sales manager UK&I, to bolster the fast-growing airline’s sales capacity and cement its growth in the UK.

Tucker and Hawes bring over 30 years’ combined sales experience to strengthen the awareness of Norwegian’s expansive UK network which now serves 34 destinations worldwide from London, Birmingham, Manchester and Edinburgh.

The new UK-based sales team will focus on communicating the benefits for passengers flying business and leisure with Norwegian – including free Wi-Fi, a generous loyalty programme and a range of flexible fares to primary airports across Europe.

Norwegian is also working to increase awareness of its low-cost, long-haul services on the airline’s brand new B787-8 Dreamliners, the only carrier to offer low-cost travel from the UK to the US.

Tucker and Hawes will also be tasked with promoting the carrier’s long-haul premium cabin, targeting UK business travellers who will benefit from new daily services from London to New York and Los Angeles from October 2015.

Tucker joins Norwegian from British Airways where he spent 14 years in a number of commercial roles including revenue management, alliance sales and account management.

He also worked in consumer sales, growing revenue for the airline’s long-haul and short-haul operations.

Lars Sande, senior vice president, sales and distribution at Norwegian said: “This is an exciting time for Norwegian as the UK is a strategically important market for our international expansion.

“As we introduce new routes and state-of-the art aircraft, this is the right time to enhance our sales presence in the UK.

“Dominic and Mitchell understand the complexities of the UK travel market and have close working relationships with trade partners and tourist boards in order to create mutual sales opportunities.”