Three of Thailand’s best-known hotels changed their names as the bells rang in the New Year 2012.
Sofitel Centara Grand Bangkok became Centara Grand at Central Plaza Ladprao Bangkok, Sofitel Centara Grand Resort & Villas Hua Hin became Centara Grand Beach Resort & Villas Hua Hin, and Novotel Hat Yai Centara became Centara Hotel Hat Yai.
The name changes take place as the partnership between Accor, owner of the Sofitel and Novotel brands, and Centara Hotels & Resorts, ends amicably after 25-years. The staff at all three hotels will remain unchanged.
In anticipation of the rebranding, a complete renovation has been undertaken at Centara Grand at Central Plaza Ladprao Bangkok, and a major renovation programme has been completed at Centara Grand Beach Resort & Villas Hua Hin and at Centara Hotel Hat Yai.
The Centara-Accor relationship began with what was then the Sofitel Hua Hin in 1986, and formally dissolved at midnight on December 31st, 2011.
Centara has established itself as Thailand’s largest operator of hotels and resorts, with 54 properties at key destinations throughout the kingdom, and a fast-growing overseas portfolio that includes properties in the Maldives, Bali, Mauritius, Vietnam and the Philippines.
There are now five brands within the Centara group, namely the premium Centara Grand, the 4-star Centara Hotels / Resorts, the intimately-scaled Centara Boutique Collection, Centara Residences & Suites, and the mid-range Centra Hotels brand.