CzechTourism will return to the World Travel Market this year with the new CEO to showcase the best of what the country has to offer visitors for 2025.

After overseas stints in Shanghai and Brussels, František Reismüller was appointed CzechTourism CEO in November 2023, working to promote Czechia as an attractive destination for overseas and domestic holidaymakers.

In the wake of the recent news that the capital city of Prague is to crack down on night time pub crawls to discourage drunk and rowdy tourists, the country looks set to attract a more upmarket clientele.

Exhibiting alongside CzechTourism at WTM will be a collection of tourism partners who have joined forces with them. Collectively, these partnerships will enhance and strengthen what can be delivered, cementing the Czech Republic’s status as a top class tourist destination.

Being present at WTM is always a highlight for CzechTourism and tops off a successful year all round. It was recently announced that Czechia has been nominated in the ‘Most Desirable Country (Europe) category at the Wanderlust Reader Travel Awards.