Wyndham Hotel Group has appointed Josh Lesnick as chief marketing officer. Lesnick will be responsible for the company’s brand, loyalty and online marketing; e-commerce; global sales; hotel system strategy; and revenue management functions.
“We are all very excited to welcome Josh, an established marketing leader and loyalty expert, to the Wyndham family,” said the company’s hotel group President and CEO Geoff Ballotti.
“With the launch of our first-ever Wyndham Hotel Group marketing campaign that showcases the diversity across our powerhouse Super 8, Days Inn and many other iconic brands, it is a very exciting time for our organization as we invest in new consumer and distribution marketing campaigns that are driving record numbers to our Wyndham Rewards websites. Josh’s background, experience and expertise in this field is perfect for us now to help build on this momentum.” Added Ballotti.
Lesnick joins the Hotel Group from Audience Rewards where he served the last six years as President and CEO of the industry-wide marketing alliance created by the major Broadway theatre owners and national arts presenters to promote the development of new audiences and reward loyal patrons.
Previously, he spent nearly two decades working in hospitality in executive leadership roles with Starwood Hotels and Resorts and Hyatt Hotels Corporation. During that time, Lesnick focused on hotel marketing, customer relationship management, online marketing, loyalty and membership programs. He was responsible for leading the successful rollout of the Starwood Preferred Guest program and the company’s field online and CRM marketing organization.
Lesnick earned his Bachelor of Science degree from Cornell University’s School of Hotel Administration and currently serves on the Board of Directors of Audience Rewards.