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NCL to launch Norwegian Joy to Chinese cruise market

Norwegian Cruise Line has unveiled the English and Chinese names for the world’s first purpose-built cruise liner for the China market.

The most innovative ship ever styled exclusively for Chinese guests has been named ‘Norwegian Joy’ – Xǐ Yuè Hào.

The name Norwegian Joy emphasises the experience that the ship will offer, a promise that guests will ‘Experience Paradise on the Sea’.

“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,” said Norwegian Cruise Line chief executive Frank Del Rio.


“Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.”

With a capacity of 3,900 guests, the new Breakaway Plus-class vessel will debut in China in summer 2017.

Norwegian Joy is designed specifically for the Chinese traveller, with cuisine and on-board experiences that cater to the unique holiday preferences of Chinese guests.

This unrivalled customisation for the China market has involved detailed consultation with Chinese partners and local experts on the subtleties of Chinese culture and preferences.

Additional details, including the ship’s homeport, accommodations, dining and entertainment will be shared in the coming months.