Norwegian Cruise Line saw operating income increase 37.1 per cent in 2011 when compared to 2010 to reach a record $506 million.
Net Revenue for the year increased 10.8 per cent, primarily due to the addition of Norwegian Epic to the fleet in June 2010, along with a three per cent increase in net yield.
The improvement in net yield came primarily from higher ticket pricing, NCL said earlier, as well as increased onboard spending from passengers.
Revenue increased 10.3 per cent to $2.2 billion from $2.0 billion.
In addition to delivering strong results, 2011 was also a year where Norwegian made significant investments in its future.
Great Stirrup Cay, the private island owned by the company, received major enhancements that included a new marina and welcome pavilion, new and larger dining and bar facilities and a doubling of the beach area with added activities.
In April, Norwegian unveiled Partners First, an initiative designed to enhance the Company’s relationship with its travel agents.
This initiative includes a variety of programs and investments to make Norwegian the easiest cruise line to do business with.
In October, the company rolled out a new brand platform and advertising campaign which revolves around the call to action to “Cruise Like a Norwegian.”
The campaign has brought increased attention to our brand and the variety of experiences guests can enjoy on a Norwegian cruise.
During the year, Norwegian also named its two new 4,000-passenger ships currently under construction, Norwegian Breakaway and Norwegian Getaway.
The Company revealed stateroom designs for Norwegian Breakaway which range from luxurious suites to studios for solo travellers, along with the re-introduction of ocean view staterooms.
The line also took the title of Europe’s Leading Cruise Line at the World Travel Awards.