NaviSavi, the world’s first B2B platform dedicated to vertical, travel-only UGC short form videos, has appointed Sam Lindner as Head of Growth and Product. This comes as the company gets ready to expand its content pipeline to improve monetization strategies and position itself as a category-defining travel content marketplace.

Lindner brings over 20 years of leadership experience across travel, digital media and emerging technologies in different countries such as Australia, the United Kingdom, Southeast Asia and Germany. His background spans senior roles in travel metasearch, trip planning and social travel apps, international hotel groups, global retail travel brands, as well as strategic leisure property projects. NaviSavi’s new executive member is also an expert on using AI and Web3 as tools to reshape user experiences and content ecosystems in the travel industry.

“Having Sam join our team brings a level of expertise in the travel industry that is essential for accelerating our growth strategy and scaling our offerings,” said Sally Bunnell, Founder and CEO of NaviSavi. “We’re incredibly excited about what’s ahead in 2025 as we expand our services and partnerships, leveraging content that not only inspires but converts.”

“I’m thrilled to be joining NaviSavi at such a pivotal moment in their growth trajectory. NaviSavi has set out to revolutionize how travellers, brands, and now even AI platforms, utilise authentic travel video content as one of their primary means of influencing purchasing intent and bookings” – says Sam Lindner. “I look forward to helping the team drive key growth initiatives that will scale this platform globally and to fulfil their vision of redefining the way travel is discovered and booked, as well as how UGC video content can be acquired at scale and monetized globally for those content creators”.

Founded in 2019, NaviSavi has evolved from a consumer travel app into a B2B2C marketplace for travel content. The platform enables travellers to discover authentic experiences, allows content creators to monetize their videos, and provides travel brands with high-impact user-generated content (UGC) for marketing and direct sales conversion. Today, NaviSavi hosts 125,000+ geolocated short-form videos from over 180 countries, contributed by 5,000 creators. The company has already partnered with 15 travel clients, including tour operators, OTAs, cruise lines, tourism boards, and airlines, offering them a seamless way to access and license engaging travel content. NaviSavi’s innovative approach has earned it top industry accolades, including Startup of the Year at the 2024 World Aviation Festival and Touristech Startup Fest 2024 at the Tourism Innovation Summit (TIS). To fuel its next phase of expansion, NaviSavi has announced a new fundraising round to raise $1.25M USD, supporting its continued growth and market expansion.