Mövenpick Hotels & Resorts has opened its fifth property in Dubai, becoming the first international hotel company in the city’s Al Mamzar area of Deira.

Mövenpick Hotel Apartments the Square offers 180 superior and deluxe rooms, as well as one- and two-bedroom hotel apartment suites.

The property is close to the Al Mamzar Beach Park and other landmarks within Deira, Dubai’s historical centre.

The upscale hotel company of Swiss heritage presently has four Mövenpick properties in operation in Dubai, including Ibn Battuta Gate, Jumeirah Beach, Bur Dubai and Deira.

The fifth property will further complement the company’s strategic reach in the city and in the area of Deira. Due to its proximity to Dubai International Airport, Dubai Creek, Sharjah, the airport free zone, port and trading centres, Deira remains a vibrant central district where hotels enjoy upwards of 80 per cent occupancy year-round.

Mövenpick Hotels & Resorts is optimistic about its future success in the Emirate, given that the existing portfolio in the city achieved an average occupancy of 86 per cent in 2012. 

The company is pursuing geographical expansion within the Emirate and a sixth property in Jumeirah Lake Towers will also open later this year. 

“In addition to being the only international hotel company in Al Mamzar, we look forward to differentiate the hotel by providing the Swiss quality, value and five-star service which Mövenpick is renowned for,” said Chadi Gedeon, general manager of Mövenpick Hotel Apartments the Square.

“Our hotel is ideal for families, executive travellers and long-stay guests. 

“I strongly believe that our stylish and contemporary-design hotel apartments, coupled with our friendly approach, will provide both short and long-term guests with a memorable stay.”

Each of the rooms and apartments at Mövenpick Hotel Apartments the Square Dubai are appointed with a convenient kitchenette, making it homely while still providing all the comfort and services of a hotel.

The hotel is owned by Town Square Investment and is part of The Square, a mixed use arabesque-themed community complex inspired by the Arabian inner courtyard.

The two-phase project in Al Mamzar comprises residential buildings, extensive gardens, water features, apartments, office space and a retail area.