MICROS eCommerce, a subsidiary of MICROS Systems, a leading interactive marketing company for hospitality and travel, is pleased to announce that Strategic Hotels & Resorts has retained MICROS eCommerce to develop and launch a series of tablet specific websites later this summer. The first will be the Westin St. Francis, followed by The Intercontinental Chicago, Intercontinental Miami, Fairmont Chicago, Fairmont Scottsdale Princess and Loews Santa Monica hotels.
The new websites will feature a dynamic visual format, intuitive layout and focus on hotel and area amenities, such as the luxurious rooms, spas, restaurants, bars, banquet/meeting facilities and other features found at Strategic Hotels & Resorts’ high-end hotels. Data shows that users are much more likely to check rates on a tablet with a website that is meant to be touched, swiped, and engaged with than they are on sites that are made for a mouse to navigate. Creating a tablet specific website will allow guests to spend more time with interactive areas of the websites that will have features that slide and move.
This is a unique selling feature for Strategic Hotels & Resorts and will allow the company to continue to stay ahead of the curve in the luxury market segment.
“As technology continues to shape how consumers interact with our luxury hotel brands, our partnership with MICROS eCommerce has enabled us to stay top of mind with our discerning and tech-savvy customer base,” stated Richard Moreau, Strategic Hotel & Resorts’ Executive Vice President & COO. “The tablet specific websites are the latest example of how we are leveraging an innovative technology to capture and retain clientele at the most critical point in the decision making process.”
“We are honored to expand and strengthen our partnership with Strategic Hotels & Resorts and believe that the tablet specific websites’ improved user experience will improve the company’s conversion rates,” stated Jos Schaap, Senior Vice President, MICROS eCommerce North America. “We look forward to continuing to provide Strategic and our other clients with the holistic approach to online and tablet marketing.”