Air Nuigini, the national airline of Papua New Guinea has selected Dubai-based Mercator to provide its loyalty and customer relationship management solution, CRIS (Customer Relationship Information System) to create and manage its frequent flyer programme.
‘Destinations’ is Papua New Guinea’s first ever frequent flyer programme and offers Air Nuigini passengers the opportunity to earn a point for every kina spent on travel with the carrier.
Air Nuigini, which operates scheduled passenger and cargo services to more than 28 domestic and international destinations across Asia, Oceania and Australia, selected Mercator’s CRIS programme after an extensive and detailed evaluation. Their choice was based on the product’s state-of-the-art functionality, technical capability and Mercator’s renowned round the clock support.
Wasantha Kumarasiri, CEO of Air Niugini, said: “We recognise the value of having our own loyalty programme to reward our customers. Our market, valuable passengers and staff are excited with this new initiative and keen to make it a success. Our valuable customers will now see that their loyalty is rewarded. We selected Mercator because of their superior capabilities and proven results. I am confident this partnership will grow in the years to come.”
CRIS, created and developed by Mercator’s specialist team in Dubai, has been designed to effectively manage both a customer relationship and a frequent flier programme within one single integrated system. The loyalty solution is versatile and flexible and can also be used for non aviation businesses. Recently the solution was implemented for their Dubai-based customer Etisalat, the UAE’s largest telecommunications provider.
Duncan Alexander, Vice President, Sales and Market Development, Mercator said: “This partnership is very significant for us. We now have customers for CRIS worldwide - in Africa, the Americas, Europe, the Middle East and Asia Pacific, managing millions of frequent flier accounts allowing our airline customers to add value to both customer service and help in bringing about commercial success.”