High-end experience-based personality hotel group ME by Meliá will launch its flagship hotel, ME London, with a soft launch on September 1st.

The hotel is Foster + Partners’ first UK hotel project and the first for which they have designed all of the interiors and exteriors.

Situated in Marconi House, the original London home of BBC radio, ME London offers a luxe collection of 157 rooms, including 16 suites, and ultra-luxurious Suite ME, a two floor penthouse in the turret of the building.

The interiors fuse contemporary detailing and classic traditions, with a dramatic monochrome palette, as guests move from dark to light spaces.

The brand has been built on first-rate service, and ME London will be no exception.

Each guest’s stay will be orchestrated by the dedicated “Aura Experience Manager”, whose job it is to know the city back-to-front and use this knowledge to make the hotel’s service truly bespoke.

Guests will be spoilt for choice with a number of exciting outlets:

STK: The first British incarnation of this glam New York Steakhouse concept, STK will offer the latest female friendly dining experience from New York operators, The ONE Group.

Centered around the bar and with an edgy aesthetic, American grill-style dishes will be served from midday through late night.

Cucina Asselina: Situated on the ground floor, this authentic Italian restaurant, open from brunch until late supper, will offer a range of simple dishes, bringing elemental Italian flavours to life in innovative ways.

Radio: On the tenth floor, this rooftop terrace, lounge and bar celebrates the building’s roots in broadcasting. Radio is the only rooftop venue in the Strand / Aldwych area to be open from breakfast until late, and boasts fantastic 180 degree cloud skimming, panoramic views of London.

Marconi Bar: Gracing the ME London hotel lobby is the bar and lounge named after Guglielmo Marconi, inventor of the radio. A perfect backdrop for meetings throughout the day, the mood will shift to an upbeat ME vibe by late afternoon with an inviting and vibrant atmosphere.

The hotel will house some of the capital’s finest events spaces, with seven flexible rooms spread over 715 sq metres for 10 up to 300 guests.

About ME by Meliá

ME by Meliá is a contemporary interpretation of the Meliá experience. It is a brand which seeks to fuse innovative style with local flavours in order to captivate travellers of a common psychographic - those with a decisive taste for cutting-edge art and design, international cuisine and world music - rather than a common demographic.

By capturing these elements in urban and resort destinations, this new philosophy ignites a passion in each guest while appealing to their senses and emotions. The experience is unforgettable.

There are currently ME Hotels in Madrid, Barcelona, Cancun, Cabo with the London hotel coming in 2012 and a ME Vienna set to open in 2013.