Marriott expands homesharing pilot across Europe
Marriott International has announced the expansion of its homesharing pilot to include Paris, Rome and Lisbon in addition to London.
Travellers can choose from more than 340 properties across four European markets.
This follows on the heels of a five-month pilot initiated earlier this year in collaboration with Hostmaker, a London-based home rental sharing management company.
“Following the positive customer feedback from our pilot in London, we are excited to extend Tribute Portfolio Homes to new markets together with Hostmaker,” said Adam Malamut, chief customer experience officer, Marriott International.
“We are always innovating to meet the evolving needs of travellers, and expanding into homesharing is an opportunity to deepen relationships with our most loyal guests by delivering new experiences designed to reflect how they travel.”
Broadening the reach of Tribute Portfolio Homes to Paris, Rome and Lisbon, Marriott International extended its collaboration with Hostmaker, which currently operates in these European cities, to identify and curate a portfolio of homes that complements the quality, aesthetic and service values of Marriott.
Homes are chosen based on their overall design, functionality and location.
Having also met high quality, safety and security standards, selected properties feature one-bedroom or more, full kitchens and in-unit laundry.
Guests also have access to 24/7 support as well as an in-person welcome/check-in experience through Hostmaker.
“The introduction of Tribute Portfolio Homes into some of Europe’s most celebrated cities enables us to provide travellers with an even greater choice of accommodation along with the reassurance of Marriott International’s exacting design standards, world-class loyalty programs and commitment to customer service,” said Belinda Pote, chief sales and marketing officer, Europe, Marriott International.
“The London pilot complements our current hotel portfolio and drives incremental business.
“We look forward to expanding our homesharing offering to Paris, Rome and Lisbon.”
More than 75 per cent of guests staying at Tribute Portfolio Homes were traveling for leisure with friends and family or extending business travel to include their friends and family; and overall, the pilot indicated that Tribute Portfolio Homes resonated with loyalty members.
“We are very excited to bring Hostmaker’s experience of operating in Paris, Lisbon and Rome to Tribute Portfolio Homes,” said Nakul Sharma, chief executive and founder of Hostmaker.
“These brilliant destinations were the natural next step for a European expansion, and we can’t wait to welcome guests into our homes.”