Times Square remains the beating heart of Manhattan, and now travellers can be at the centre of the action while still having space to reflect with the opening of the new AC Hotel New York Times Square.

The hotel is the first of two planned for the European-inspired AC Hotels by Marriott brand in Manhattan this year, with a second property expected to open in the Financial District later in 2018.

The Midtown hotel melds an urban vibe with classic elements that hark back to the brand’s Spanish roots.

The entrance lobby is seven-metre-high with a large, open staircase to the lower level illuminated by a skylight shed roof.

Its 290 guest rooms will offer an oasis in the midst of the bustle of NYC with a sleek and classic modern style.

With options like floor-to-ceiling windows and private balconies, guests can enjoy unparalleled city views.

AC Hotel New York Times Square brings travellers the best of contemporary European architecture infused with the design-forward spirit of the NYC Fashion District, as interpreted by Helpern Architects.

Visitors are drawn into the elegant, double-height lobby via a granite-paved plaza; as they enter through the pleated glass façade, they become immediately aware of the signature materials such as Venetian terrazzo, quarter-sawn dark walnut millwork, and the dark patina of statuary bronze that makes the whole area glow.

The modern-day grand stair that wraps top to bottom of the lobby and the large, open well-lit space make for the perfect backdrop for the property’s impressive art installations.

“With the Spanish heritage of the AC Hotels by Marriott brand, our design-driven hotel brings new inspiration to the city,” says Benjamin Britton, general manager of AC Hotel New York Times Square.

“We provide everything essential you need – and nothing you don’t – creating a seamless, tranquil and frictionless experience for our guests, whether they’re travelling for business or leisure.”

The purposeful design of AC Hotel New York Times Square features a collection of artworks by a mix of local and well-known artists.

Ranging from sculptures to abstract painting, these expressive pieces are visible in shared spaces to inspire guests during their stay – one could almost call it a private art gallery.

Guest room walls feature photography of New York City’s unique and iconic architecture such as Fulton Street Station and the Oculus.