Following the launch of a dedicated Middle East office earlier this year, the Luxury Hotels Group will exhibit at Arabian Travel Market in Dubai, May 5th to 8th, to promote its services to the regional travel trade.
The Luxury Hotels Group currently represents 126 properties across three collections – Luxury Hotels Collection, Luxury Boutique Collection and Luxury Residences Collection – and offers reservations, sales, marketing and PR, revenue management and IT solutions for independent hotels. Through their global reach and market presences, Luxury Hotels Group enables hotels to reach a global audience in a cost-effective and efficient manner, according to Mark Jones, Vice President of Luxury Hotels Group.
“According to the latest STR Global research, there are 504 hotels in the Middle East/Africa development pipeline, with the Upper Upscale segment accounting for the largest portion of new rooms, at 34.4 per cent, while luxury segment made up nearly 20 per cent of the total,” he said.
“While many of these hotels will be managed by international brands, there is an increasing trend for independent operations as new age travellers demand a unique hospitality experience rather than that offered by worldwide brands. For these properties, Luxury Hotels Group offers all the support, distribution and market penetration to place them on a competitive footing with those global names,” he added.
Among the benefits offered by the Luxury Hotels Group to its member hotels are website and directory listing and a private label GDS, under the LU code, combined with a state-of-the-art booking engine and digital marketing. All hotels benefit from sales representation to cover every market segment, while additional support is provided with account and revenue management services for rates and inventory plus global marketing initiatives.
“For the travel trade, Luxury Hotels Group offers ease of booking and access to a portfolio of unique hotels in destinations popular with regional travellers,” said Mr Jones. “With the majority of our hotels located in Europe, which is a summer favourite for both GCC nationals and expatriates, we can offer agents a tool to expand their reach beyond the standard brand offerings,” he added.
With visitor figures from the GCC to the UK up by 10 per cent in the first nine months of 2013, Luxury Hotels Group offers 34 hotels in London alone, including icon properties such as the 143-room Montcalm conveniently located near Oxford Street shopping, as well as the new 200-room M by Montcalm opening later this year in London’s so-called ‘Silicon Roundabout’. Other capital attractions include the popular 406-room May Fair off Piccadilly, the Milestone, One Aldwych, Malmaison, Rosewood and Belgraves, A Thompson Hotel.
In addition, the group represents unique luxury properties around the UK such as the Royal Crescent Bath, the Lindeth Howe in the Lakes District and Blythswood Square in Glasgow, as well as hotels in 14 other European countries, from Germany, Italy and Spain to Slovenia, Croatia and the Czech Republic – where the 154-room Ambassador Zlata Husa has apartment and spa facilities and views of Wenceslas Square. With new offices in India and Dubai, the Luxury Hotel Group is now expanding its international reach, with member hotels also located in three countries in the Arabian Gulf, as well as Turkey, Morocco, South Africa and Zanzibar.
“To cater for those travellers who are seeking a hotel with a difference, Luxury Hotels Group offers agents a one-stop information and booking portal that can deliver a variety of options to suit all tastes, boutique, apartments, resorts or city-centre destinations,” said Mr Jones. “Arabian Travel Market presents an ideal opportunity for the travel trade to learn more about Luxury Hotel Group and how we can upgrade their product portfolio and knowledge to win more client business,” he added.