Luis Monreal has been appointed new Director Sales Middle East Lufthansa Group Airlines, starting 01 April 2025. Based in Dubai, he will be steering the sales and commercial activities as well as coordinating and managing the representation for Lufthansa, Austrian Airlines, SWISS, Brussels Airlines, Edelweiss and Eurowings in the large Middle East sales region, consisting of 16 countries. This region is comprised of all markets in the Gulf region (GCC), Turkey, the Levant region, Iraq, Iran and Pakistan. In his new position, Luis Monreal will report to Julia Hillenbrand, Vice President Sales Europe, Middle East and Africa (EMEA) Lufthansa Group Airlines. He will be succeeding Serkan Guerguen, who has taken over a new position at Lufthansa Group headquarters in Frankfurt.