Grifco PR has announced its appointment as the UK PR agency for La Compagnie, the new all-business-class French airline which is launching its inaugural London – New York route at the end of March 2015.

Operating between Paris and New York since July 2014, La Compagnie is a French boutique airline for people who like the freedom of business class travel without the business class price tag.

La Compagnie is the brainchild of two leaders in the field of air travel – Frantz Yvelin and Peter Luethi, who bring with them over 60 years’ combined experience in the aviation industry.