With the FIFA World Cup 2010 sparking into life during the second week, Johannesburg Tourism Company (JTC) has taken the opportunity to spread the magic of this unique event.

Linking up with the Kenya Tourist Board (KTB), the host city has been working to promote tourism beyond South Africa’s borders – celebrating this truly African spectacle.

Pictured: TC chief Lindiwe Kwele celebrates with KTB online marketing manager Muriuki Murithi

“While we might be a gateway city and an economic hub, Joburg has really embraced the 2010 World Cup as being an African event and we’ve partnered with KTB to ensure that not only South Africans, but also international visitors, get a taste for the attractions and the warmth of our people throughout our continent,” explained JTC chief Lindiwe Kwele.

“While this partnership is a first for South Africa, its development will continue and we will also consider other strategic marketing opportunities.”

Johannesburg Tourism Company chief Lindiwe Kwele celebrates with Kenya Tourism Board online marketing manager at the Melrose Arch Hotel in South Africa

Addressing an audience at World Football House KTB regional marketing manager Frederick Okeyo branded the World Cup “historic”.

“This globally-focused and exciting event will indeed go a long way in showcasing Africa at its best, as the world competes on African soil,” he added.
 
Inviting visitors to Kenya Mr Okeyo urged guests to: “Witness the great wildebeest migration, as these beasts embark on an epic journey through the Maasai Mara along with Kenya’s white sandy beaches, and the friendliness and warmth of our people.”

Kenya also offers holidaymakers a chance to experience the original, authentic African Safari and marvel at the big five and myriads of animal species against a backdrop of breathtaking scenery, flora and fauna. 

Miss World finalists join the celebrations at the Melrose Arch Hotel

“Joburg takes its role as the pulsing heartbeat of Africa seriously,” concluded Ms Kwele.

“We’ve heeded the leadership call to spread the word and when there are no games in Joburg, we urge people to take a short left to experience the magic of Kenya!”

For more information visit Joburg Tourism or Magical Kenya.