Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, has released the results of its Dubai based hotels and resorts during the festive season. The results reflect the continuing growth of Dubai as a holiday destination, the loyalty of visitors from traditional markets and a surge in interest from new areas, particularly Asia.

During the festive period from 20 December 2011 to 10 January 2012, Jumeirah’s beachfront resorts, which include Madinat Jumeirah, Jumeirah Beach Hotel, Jumeirah Zabeel Saray, saw average occupancy surge to 90%. Revenue per available room (RevPAR), the hospitality industry standard for measuring hotel performance, stood at AED 2,600 (USD 712). Burj Al Arab, the world’s most luxurious hotel, recorded average occupancy of 80.7% during this period and RevPAR of AED 7,284 (USD 1,983).

Commenting on the achievements, Gerald Lawless, Executive Chairman of the Jumeirah Group, said: “This exceptional performance underscores the reputation of Jumeirah as one of the leading luxury hospitality brands. Jumeirah started 2010 with 10 hotels and has now 17 hotels in operation. It also confirms that Dubai continues to be one of the world’s most sought after and popular tourism destinations.”

RevPAR levels are up 6% compared to the same period last year. The main source markets for the Dubai beach hotels continue to be the UK, Russia, UAE, Germany and the Kingdom of Saudi Arabia; and significant growth has been recorded in business from China, India, Russia and the CIS.