Jumeirah, a global leader in hospitality and a member of Dubai Holding, has partnered with Humantra to launch an exclusive and limited-edition summer electrolyte flavour, Pineapple - inspired by the places people travel to recharge and reset.

The collaboration brings together two Dubai-born brands with global reach and a shared commitment to wellbeing, community and generosity, grounded in the belief that true luxury lies in feeling your best.

Rooted in a mutual approach to experiential luxury, the partnership combines Jumeirah’s expertise in creating meaningful guest experiences with Humantra’s science-led approach to hydration and everyday wellness. Founded on the idea that optimal hydration is one of the simplest ways to improve how people feel, Humantra has built a global community around functional wellness rituals that support energy, focus and recovery, with Pineapple developed exclusively for Jumeirah as Humantra’s most refreshing flavour yet.

The choice of flavour carries its own significance. Pineapple has long been a symbol of hospitality – once a rare and prized offering, it represented a host’s willingness to go to extraordinary lengths to welcome their guests. Over time, it became a universal emblem of generosity, values that sit at the heart of both brands.

Free from sugar and artificial additives, Humantra Pineapple is a clean, plant-based drink created for everyday use. Formulated with essential electrolytes, minerals and natural ingredients, it supports hydration at a cellular level to help improve energy, focus and recovery.

Commenting on the partnership, Michael Grieve, Chief Brand Officer at Jumeirah, said: “At Jumeirah, we believe hospitality is about far more than the places people stay. It is about how people feel, the moments they remember, and the sense of restoration and connection they take with them long after they leave. Our belief in a life well led shapes the experiences we create across the brand, and this partnership with Humantra reflects that shared philosophy. As wellbeing becomes an increasingly important part of modern travel, partnerships like this allow us to extend the guest experience beyond the traditional boundaries of hospitality through thoughtful rituals that become part of everyday life. There is also something powerful about seeing two homegrown brands with growing global reach come together, each shaped by the region yet increasingly recognised on the international stage.”

Charlie Wright, Founder and CEO of Humantra, added: “Humantra was built on the idea that hydration is one of the simplest but most powerful tools for improving how we feel every day. With Pineapple, we wanted to create something that captured the feeling of summer travel and restoration, while still delivering the functional benefits Humantra is known for. Our partnership with Jumeirah felt incredibly natural because both brands care about helping people feel their best, whether that’s through hospitality, wellness and the small daily rituals that make a lasting difference.”

Presented in a bespoke Pineapple-designed box, the limited-edition flavour will be available in-room and on property across Jumeirah destinations in the UAE, the UK and Europe, including Jumeirah Carlton Tower in London, Jumeirah Mallorca and Jumeirah Capri Palace, and aboard The Maltese Falcon, a Jumeirah Privé Experience, as it sails the Mediterranean this summer. Available from 17 June, Pineapple will also be available via www.gethumantra.com from 23 June.

For more information, visit jumeirah.com or gethumantra.com