Experience Hub, the trade and promotion arm of one of the world’s fastest growing leisure and entertainment destinations, Yas Island Abu Dhabi, is set to participate at ITB Berlin.
The world’s largest tourism trade fair attracts more than 200,000 delegates annually and takes place from March 6th-10th.
Experience Hub’s participation at ITB Berlin is part of its commitment to further engage and strengthen relationships with the European travel market, while also expanding its network of partners to ensure that Yas Island Abu Dhabi is top of mind for holidaymakers from Europe.
Yas Island is positioned to attract a growing number of visitors from across Europe, with recent 2018 visitation numbers revealing an increase of 22 per cent in tourists from the United Kingdom, ten per cent from Germany and a whopping 45 per cent from Russia.
“Yas Island delivers a holiday experience unlike any other and that’s what we will showcase to industry leaders at ITB Berlin this year,” said Experience Hub general manager, Marina Cipriano.
“With attractions that include award-winning theme parks, including the recently opened Warner Bros. World Abu Dhabi and a world-class motor sports facility, like the Yas Marina Circuit, which is home to the Formula 1 Abu Dhabi Grand Prix, alongside more than 160 restaurants and Abu Dhabi’s largest retail destination, Yas Mall, we have a portfolio of unrivalled entertainment attractions to provide unparalleled holiday packages in the UAE capital.”
Experience Hub is managed by expert travel professionals across a wide global network who continuously cultivate collaboration opportunities to source valuable insights into the preferences of travellers from Europe and beyond.
“With our dedicated teams in the UK, Germany, Russia and other international markets, we have found that travellers are keen to experience shopping, dining, culture and the outdoors.
“With that knowledge, we can create value-added experiences that also complement the Island’s extensive events calendar.
“Case in point, Yas Island just launched the Serdal Pearl Diving Expedition, an excursion that gives visitors the opportunity to live out the traditional art of pearl diving in the Arabian Gulf.
“Also, motorsports enthusiasts will be thrilled to know that the FIA World Rallycross Championship season will open for the first time in the region at Yas Marina Circuit in April,” added Cipriano.
Experience Hub will exhibit in Hall 2.2/200 at ITB Berlin this year alongside trusted local partners, including the Department of Culture and Tourism – Abu Dhabi.