The German National Tourist Board (GNTB) is stepping up its partnership with Internationale Tourismusbörse Berlin (ITB) – The World’s Leading Travel Trade Show®. During the World Travel Market (WTM) from 7 to 10 November in London,
ITB Berlin will become a GNTB Premium Partner. The two organisations will appear together on the trade fair’s second day at the evening event entitled ‘Germany at its best’. On the guest list alongside major UK tour operators will be the ‘gateway tour operators’ from overseas markets that offer inbound tourism to Europe. Most of these operators are based in London. “In times of tight budgets and intensifying trade fair competition, public-private partnerships are becoming increasingly important. This makes the flagship ITB Berlin trade fair a valuable partner”, explains Petra Hedorfer, Chief Executive Officer of the GNTB.