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ITB Berlin 2017: Well prepared for turbulent times

ITB Berlin 2017: Well prepared for turbulent times

At the ITB Berlin Convention one of the key up-to-the-minute topics will be ’Disruptive Travel: The End of the World as We Know It’.

Leading international experts will show how tourism professionals are successfully taking on controversial issues and current challenges such as geopolitical crises, travel safety risks and the use of artificial intelligence.

On March 8th, the ITB Future Day will kick off events together with this year’s Convention & Culture Partner Slovenia.

The programme includes lectures on a new age defined by a lack of order and tourism in times of global political uncertainty.

An exclusive global market survey conducted by Travelzoo and commissioned by ITB Berlin will provide information on how crises and disasters influence tourists.


Last year’s key topic on the service provided by humanoid robots will be continued in 2017 with a focus on artificial intelligence.

On March 9th, the ITB Hospitality Day will also have information on artificial intelligence in the service sector.

For example, robots mix cocktails at the bar on board the Royal Caribbean cruise liner Harmony of the Seas, and they also welcome guests at InterContinental hotels.

On Friday, March 10th, the ITB Marketing and Distribution Day will look at how artificial intelligence can be usefully employed in tourism.