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ITB Berlin 2017: Eurowings looks to future with MakeMyWay programme

ITB Berlin 2017: Eurowings looks to future with MakeMyWay programme

“Everyone’s talking about it, we’re doing it” – is the slogan used by Eurowings at the ITB 2017 to launch a consistent program for digitising the company.

The low-cost airline, which is part of the Lufthansa Group, will showcase its future program MakeMyWay at the world’s largest tourism trade fair in Berlin.

MakeMyWay forms the basis for the development of new business models and customer services at Eurowings.

The programme combines a large number of the airline’s innovative projects and digital services.

Oliver Wagner, chief executive, Eurowings, said: “The customer is unconditionally the focus of MakeMyWay.


“As a quality provider, we will inspire our passengers with many innovative ideas by consistently gearing ourselves to their needs.

“Where can we simplify and speed up our processes? When booking, perhaps? Which services will make it easier for our passengers to travel?

“What will make Eurowings the perfect travel partner? Digital channels will make us even better able to understand and implement customer requirements.”
Flightpass, the ten-trip flight ticket, is just one example of intensified communication with customers.

It meets the customer’s request for transparent prices and straightforward booking processes.

And it resulted in a correspondingly massive rush to get the trial version which was launched around four weeks ago.

Since then, the website has already recorded some 150,000 page views.

From the student pass and city pass to business subscription, the range has a rate to match every target group.

The terms and conditions of the student pass have already been adjusted in line with customer feedback received during the trial phase.

Another milestone project of MakeMyWay, celebrating its premiere at the ITB 2017, is the tour operator Eurowings Holidays.

Following the worldwide success of low-cost airlines, Eurowings has now come up with something even better – low-cost package holidays.

From now on, the new tour operator brand Eurowings Holidays will offer quality package holidays at affordable prices.

The new provider’s trademark feature is easy to book trips with positive customer referrals and very attractive terms.