Ireckonu, a leading provider of middleware and customer data platforms for the hospitality industry, today announces the appointment of Jamie Cole as Chief Commercial Officer (CCO), reinforcing its leadership team as the company enters its next phase of global growth.

Jamie is a seasoned industry professional with a strong hospitality background across global brands including InterContinental Hotels Group (IHG), Hilton, and Mandarin Oriental Hotel Group. He brings a valuable client-side perspective, with a deep understanding of how large hotel groups operate, the complexities they face at scale, and what they need to succeed in increasingly competitive and AI data-driven environments. Having known Ireckonu both as a client and now from within the business, he offers a well-informed view of how the platform is already differentiated and where there are opportunities to scale further.

As Chief Commercial Officer, Cole will lead Ireckonu’s global commercial strategy and play a central role in shaping the company’s next phase of growth. His remit spans the full customer lifecycle from market positioning and enterprise sales through to onboarding, value realization and long-term customer success, ensuring the business scales in a structured and sustainable way.

A key focus will be evolving Ireckonu’s operating model to support larger, more complex hotel groups, aligning commercial, product and customer functions to deliver faster time-to-value and measurable business outcomes. This includes helping clients unlock the full potential of their guest data to drive more personalized experiences, improve operational efficiency, and reduce dependency on third-party distribution channels.

Jamie Cole, Chief Commercial Officer at Ireckonu said: “I’m very excited to join Ireckonu at such an important stage of its growth, driven by the growing influence of AI, which requires clean, reliable data to enable informed decision-making. The company has already built a strong foundation, working with some of the world’s leading hospitality groups to address the industry’s ongoing challenge of fragmented guest data. There is a clear opportunity to build on that momentum by expanding these capabilities to more complex organizations, accelerating global growth, and helping hotel groups deliver more connected experiences at every stage of the guest journey.”

Cole’s appointment strengthens the company’s leadership team and further aligns with Ireckonu’s strategy to continue scaling the business globally, with a clear focus on expanding its footprint among hotel groups across EMEA, APAC and the U.S.