InterContinental Hotels Group and UBM Development have announced the signing of the first voco hotel in the Netherlands.
The property is planned to open in 2020.
This signing is the first publicly announced signing in continental Europe underscoring the strong momentum of the voco brand in the region since its launch in June last year.
voco - Kneuterdijk 8 will be set in a beautiful building located in the city centre of the Hague that formerly housed a bank.
The hotel will be in close proximity to the town’s famous sights, several museums, parks and the shopping mile.
Launched in 2018, voco — inspired by the meaning ‘to invite’ or to ‘come together’ in Latin — combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand.
The signing of voco the Hague – Kneuterdijk 8 follows the recent openings of the first three voco hotels in the world — voco Gold Coast in Australia, voco Cardiff and voco Solihull in the UK – and continuing the strong momentum for IHG’s newest upscale brand in Europe.
With a listed façade dating from the 1920s and an expansive atrium, the property is quite an impressive sight to behold – naturally, all historic features will be retained and very carefully renovated. Inside, the hotel will be no less awe-inspiring – containing more than 200 exquisite rooms and suites.
Mario Maxeiner, managing director, northern Europe, IHG, commented: “The voco Kneuterdijk 8 in the Hague marks the first publicly announced signing of our new brand in Continental Europe.
“This signing continues the accelerated growth of the voco brand since we first launched it last June and we are looking forward to bringing its upscale offerings to more travellers who seek a reliably different guest experience.
“We see lots of potential for voco in Europe and are excited to expand its presence further across the region.”