IHG (InterContinental Hotels Group), one of the world’s largest hotel companies, and USA Cycling, cycling’s national governing body, today announced they have entered into a multi-year agreement that names IHG the exclusive hotel partner of USA Cycling.
“We are really looking forward to this new relationship with USA Cycling and the USA Cycling Team,” said Del Ross, vice president, Americas Sales & Marketing, IHG. “This partnership provides a terrific opportunity for IHG to showcase team travel accommodations for USA Cycling’s more than 70,000 licensees and hundreds of athletes that race around the world.”
As a part of its sponsorship, IHG will create a special portal for USA Cycling members to book rooms at exclusive rates at any participating IHG hotel including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn® Club Vacations, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. IHG’s loyalty program, Priority Club® Rewards is the world’s largest with 63 million members worldwide. IHG will have branding opportunities at various cycling events as well.
“We are delighted to begin this relationship with IHG and its storied hotel brands,” said USA Cycling President & Chief Executive Officer Steve Johnson. “IHG’s commitment not only to help fund USA Cycling’s athlete programs but also to offer our members dedicated access to their unmatched operating system will make a noticeable difference in the lives of our travel-heavy members.”
The partnership was reached in conjunction with sports marketing and entertainment company Wasserman Media Group, which was retained by USA Cycling to assist in establishing greater sponsorship value and identifying potential partnership opportunities for the national governing body. IHG joins a roster of proud USA Cycling partners, including Grape-Nuts, Exergy and Spy.