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ICTP President launches Green Growth 2050 Roadmap for Bali

ICTP President launches Green Growth 2050 Roadmap for Bali ICTP President Geoffrey Lipman

At a conference with the Vice Minister of Tourism and Creative Industries for Indonesia, Professor Geoffrey Lipman, President of the International Council of Tourism Partners (ICTP) presented the results of a six-month study on the long-term development of the iconic island of Bali, where tourism represents 40% of the economy.

The study, led by Victoria University, Melbourne, Australia, considered alternative development futures to 2050. It used demand and capacity forecasts, impact analysis, resource and infrastructure needs assessments, competitiveness indices, and local surveys to look at alternative travelism scenarios for Bali and their impact on community lifestyles, livelihoods, and wellbeing. It also included extensive stakeholder groups, with government, industry, and civil society engaging in structured visioning sessions. Specific attention was paid to waste, water, and carbon impacts, as well as national priorities in these areas.

Describing it as a world first, in its sharp focus on the potential intersects of green growth and travelism, geared to evolving resident and visitor needs, Lipman said: “This approach to alternative futures was designed as a model that would help any community or city decision makers to understand the positive and negative potential of travel and tourism flows on their economies and their lifestyles. It also took into consideration new views on the balance of gross national happiness and gross national product.”

Lipman said that the good news from the study was that the potential for growth, jobs, and investment for Bali’s tourism sector and the community at large was dramatic, particularly from the emerging markets of Asia and specifically from China. The more somber realization was that this growth was not being matched by essential investment in infrastructure, traffic control, waste, water, and energy management. Nor was there yet adequate recognition of evolving national carbon reduction goals. Last but not least, the resultant living conditions would deteriorate over time without immediate action to change course. The Roadmap contained dozens of recommendations that would support such a decision – environmental, commercial, operational, managerial, and social.

Finally he welcomed the fact that the Bali Tourism Board and the Bali Hotels Association had become destination members of ICTP and looked forward to working closely with them and the government in the green growth transformation.